The parade begins Moschino forty-five minutes behind schedule. From our elevated position we have already seen before Rita Ora and then Katy Perry arrive, pose for the photographers and sit in the front row packed. The room is full of energy and expectations, on the other hand we are about to witness the first collection designed by the American designer Jeremy Scott after Rossella Jardini and the wait can not dent our enthusiasm.
Early Pre-Fall from a busy and very popular, the show finally starts, the lights go out and immediately recognize the unmistakable notes of From Disco To Disco, for those who grew up in the 90s like us is the equivalent of the YMCA for 80 years. Currently we can not not dance and do not move to the beat while the first models begin their long walk holding McDonald's-chic, orange and yellow signage, trays instead of bringing Happy Meal bags are quilted with the unmistakable M that takes the shape of a heart. A bathrobe becomes a soft coat with a waist belt, accessories are soft drinks and fast food box and the logo Moschino reigns on the profiles of jackets etiquette. The music changes and their rapping Run DMC Walk This Way, as they appear superimposed golden necklaces and belts, fingerless gloves and stuffed full. Badass and hip hop, with the mini-jacket, the signature bedding that hints at Calvin Klein and gold, which expands on the catwalk. The audience screams of joy and it's time Spongebob, which invades oversized pullovers, shoulder bags and shoes with his unmistakable plea "Swiss cheese." We think, "It's all over. Here are the latest releases," but no. From the disc and hip hop the jump to La Traviata seems impossible, but Jeremy Scott obviously does not know the meaning of "impossible" and here's a series of crazy clothes, pop prints depicting the most famous packs of chips, popcorn , soups and American chocolate, scroll on dowry Libiamo.
An ode to consumerism, in years past, the junk food, music, and a celebration of irony reach the highest terms of the Maison signature Italian. A parade of which we speak the next day, the one that burns Instagram, shot after shot, that has turned into "uuuuh girls" making us dance and excite. What a true debut show should be. Thanks Moschino. And thanks Jeremy.